Search Engine Optimization for Small Business Owners

Internet Marketing – Improve Your Bottom Line


If you are new to the topic of internet marketing for small business strategies, you may not understand why it is a good idea to use email lead follow up systems to get more customers and grow your local business. Launch Source SEO agency is an example of one company who has dramatically increased their sales with proper SEO and Website Design. The results of many surveys have shown that online business marketers have received most of their sales from the members of their business email lists. So if you want to get more local business online consider setting up an email lead follow up the system with an auto-responder service.

Make sure that you have an opt-in form on every page of your website so that where ever your visitors go, they have the opportunity to join your business email list. Offer them something of real benefit that will entice them to join your list to get access to it. After they have joined, you must continue to follow them up by sending out emails at regular intervals so that your local business is constantly kept in their minds. I have heard many internet marketing experts say that it can take up to seven points of contact with a subscriber before they take the decision to make a purchase.

It is also a fact that we as consumers are much more likely to make a purchase from someone we know something about and have come to trust. If a sales person appears at your door and tries to sell something to you, you are not likely to buy it, even if the product is a good one – mainly because you don’t know them and perhaps could not trust them either. The same process occurs online.

However, you can build a relationship by creating a lead follow-up a system in which you email your prospects regularly with information that presells your services. Tell them about special promotions that you have on offer, send out a newsletter, refer them to an article or blog post in which you educate them about some area relevant to your business niche. When you send out lead, follow up emails always make sure that you highlight the benefits to them as the customer.

The Money is in the Follow-Up

Lead follows up a system with an autoresponder service can also be used to remind your business email list subscribers that you are available to assist them with their needs. You can also use this lead follow-up the system to receive feedback on your products and services by sending out an email which asks them directly. Research has also shown that if you share a little about your story with your prospects, you can very quickly build up a rapport with the target market that you serve in the local community. By sharing your life experiences and story in these emails, you will find your customers are more able to trust you as they get to know you more.

Internet marketing for small business strategies is all about creating relationships with the people who need your services to the point where they know and trust you enough to do business with you. You can build this relationship with an email lead follow up system using an autoresponder service.

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